The “Chief Nerd” moniker comes from my attempt to spin the page toward my area of expertise – and more than a bit of my personality. I wanted to create a page that would have context and generate interest even if nobody recognizes me from my very rare television appearances.
Managing the station’s brand in social media is a focus of my position. I want to use these accounts, and all the accounts in our ecosystem, to personify our newsroom as an entity in the lives of our viewers/users.
My goal is to post to the Chief Nerd accounts about 10 times each week and see how they grow.
Update: My role in this experiment has ended, due to my departure from KKTV to work at KMGH. Since these accounts were originally created approximately 3 months ago, I accumulated 170 Facebook friends and 97 Twitter followers. I was also invited to one Tweetup to reflect and discuss on how Twitter impacted our experiences during the Waldo Canyon Fire.