Archive for the ‘Thoughts’ Category

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How newsrooms tend to butcher Twitter parlance

In Twitter parlance (twarlance?) the @ symbol always precedes a name and the # always precedes the subject. So why do newsrooms try to turn their own name into a hashtag?


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Talking Social Media Marketing

Presenting about social media to a group of local entrepreneurs helped me realize that I’d taken for granted my willingness to experiment with digital platforms.


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Finding Value In Social Media

The value of social media is derived from how well you project your customer experience to those people who aren’t yet customers.


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Twitter Notes For The Newsroom

The Twittersphere is a vast and confusing place, full of clutter. Here are my suggestions for cutting through it all.


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Breaking Buzzwords

In the news business, we have a lot of exciting (read: ridiculous) ways to say things. For example, who calls a fire a “blaze” besides Ron Burgundy?