Recent Additions:

Guru

Someone who is marginally good at a poorly understood tool and dazzles everyone else with the shiny lights.


Creative

Any content that isn’t news, no matter how creative it really is. (A lot like calling anyone on air “talent,” even if they have none)


Interactive

Personal rant: too many people are using this word for anything you can zoom in to. It isn’t interactive unless users can contribute or shape their own experience. Zoom and pan are not enough!


Ecosystem

A set of tools that work together. The big tools eat the little tools, which later die and become food for the little tools.


Social TV

A way to justify multitasking as engagement instead of distraction.