Recent Additions:

Social TV

A way to justify multitasking as engagement instead of distraction.


Standby!

“Hey everybody: SHUT UP! I’m about to be on TV.”


Promotable

You’re really going to want to see this story. You’re going to need to know what we have to tell you.

But, now that we think about it, it’s not important enough to tell you about now. Instead, come back at 6PM when we need your ratings points.


Discrepancy

I didn’t make a mistake, that’s just a discrepancy. I’ll write a report about it later.


Brand Loyalty

They don’t need to know why, they just need to keep coming back to your platforms. You need to become the only perceived source of what they could actually get through many other combinations of sources.